Create an Opt-In Invitation Broadcast Email to Send to All Contacts

Overview:  As seen in the previous module, you can set it up so that your existing contacts are automatically added to your opt-in list via a rule you create that is set to trigger when they visit a specific page on your website. Your contacts will access this link via an invitation broadcast email that you craft and send to them. 

In this help module we cover how to create an invitation email to send to all contacts inviting them to join your opt-in list.

Topics include:

• Tips for what exact text and phrasing to include in the invitation email
• How to create the link to the special page that adds them to the opt-in list
• How to create a one-time all contacts invitation list to send to 

Read below for a detailed written summary with a link to sample email copy for you to download.

Watch: How to Create an Opt-In Invitation Broadcast Email to Send to All Contacts

Summary of Points Covered in this Video

Important Topics and Phrases to Include in the Invitation Email:  Link to Sample Opt-In Invitation Email in MS Word format

• Why are you sending them this email?
• What is your relationship with them in the first place? They may wonder how you got their name and email in the first place! Let them know this upfront before they decide to hit the Spam button.
• What you want them to do – To join your list, so they do not miss out on your news and promotions! 
• What you will give them if they join – Offer a special gift!
• Let them know that they can unsubscribe at any time!
• Let them know what happens if they do not join – Tell them: Do nothing, and you promise not to send them any more promotional emails or newsletters from your website. Keep this promise!
• What if they want to join later? – Tell them: You have a form on your website they can fill out at any time.

Link to the Special Page That adds them to the Opt-In List

• Based on the setup we cover in the previous help module, link to the page that you created that the rule to add them is connected to.

Create an Invitation List to Send to Once               

• You can usually send an email one time to your entire database asking them to opt-in, learn how to create that one-time list in All Contacts using a query list. 

To clean up your existing contacts and create a true opt-in list that you can send your informational and promotional emails to click the Next button to move through the following topics in sequential order.

1. Create a New Opt-In List
2. Create a Web Page and a Rule to Add the Contact to the New Opt-In List
3. Create an Opt-In Invitation Broadcast Email to Send to All Contacts
4. Segment your Larger List to Send Your Invitation Broadcast To
5. Create a Thank You Email to Send a Free Gift in exchange for the Opt-in
6. Provide Opt-In Forms on Your Website - Build Your Own Clean Lists Organically!