Full Partner Team Blog

Is your Small Business eCommerce System Killing Your Business?

webmaster@fullpartner.com (by Dave Westfall) — Mon, 31 May 2010 12:00:00 CST

Yes, it could be killing your business, if your Small Business eCommerce System looks like this process map diagram that I put together for one of my clients: This is the kind of multi-vendor Internet Marketing model that I've found some my Social Media Optimization (SMO) clients using or attempting to create as their Small Business eCommerce System. What we've found in my practice working with these patched together eCommerce systems is that it takes as much as 2-3 times the effort, requiring as many as 4 or 5 full or part-time people to maintain, just in an effort to produce some online sales. Which means that the odds of success could be stacked against you... For example; with a stand alone blog versus an integrated blog you potentially lose up to 90% of the visitor traffic that never get back to your main website... Now, I understand why they use systems like this, because you have to know where your customers and sales are coming from. As they say; "If you can't measur ...

Landing Pages

webmaster@fullpartner.com (by Renee Shannon) — Mon, 12 Apr 2010 12:00:00 CST

When Creating your sales funnel for your website, it is important to remember a few important points: What is your Unique Value Proposition (UVP)? A UVP is an offer or a free tool that engages consumers in an interactive relationship with your website, such as a free download, or a coupon for a percentage off their next purchase What is the Call to Action (CTA)? A CTA is an action that is required of a consumer to move through your sales funnel and take action on your UVP. An example might be: Get your Free Subscription with an email address Sign up for your Free Ebook. Creating a Landing Page/Sales Page A Landing Page or a Sales Page is a specific page designated on your site that allows users to gain information about a specific offer or unique product. Landing pages create credibility for your company and message and Search Engines recognize Landing Pages and rank them higher. Keep in mind using testimonials for your Landing Pages creates a personal touch that draws view ...

Web 2.0

webmaster@fullpartner.com (by Renee Shannon) — Mon, 05 Apr 2010 12:00:00 CST

I invite you to come along on my journey into the exploding world of Social Media Networking and Internet Marketing 2010. My head has been swimming in the last 18 months with the explosion of all the different Social Media Networks. How could anyone, (i.e. a normal non-IT/computer-programming person with a willingness to apply technology to business), keep track of all the different avenues of connection that have appeared? I decided to start by taking a class that promised to "pull it all together" for me. Let's see: There is HootSuite which will allow me to Tweet, Facebook, LinkedIn, and Blog in one handy place. I have Tweeted once, and this is my first actual blog, so my learning curve is going to be steep. I then decided to master the internet with an online educational Mastery in Internet Marketing program from the ...

Full Partner Customer Relationship Management System-CRM Features and Benefits

webmaster@fullpartner.com (by Dave Westfall) — Mon, 31 Aug 2009 12:00:00 CST

As indicated in our last Blog, with so many Full Partner Web Power for Business features and benefits to write about, I've decided to start a new series of blogs to tell you about each of them. Over the next few weeks, I'll be writing blogs about the features and benefits of using the Full Partner Web System to grow your Small Business So, in this blog article we're going to explore the Full Partner Customer Relationship Management (Intranet - CRM) The Full Partner Web System provides a suite of web-based applications to address the internal needs of your organization. Known as an "Intranet", this is a private area on the Internet you can use to share information, collaborate on activities and manage your customers, prospects and sales opportunties. You Can Manage Your: " Users and Contacts " Prospects " Companies " Appointments Calendar " Projects " Tasks " Issues " Timeslips Features of our Customer Relations ...

Full Partner Content Management System-CMS Features and Benefits

webmaster@fullpartner.com (by Dave Westfall) — Wed, 29 Jul 2009 12:00:00 CST

As indicated in our last Blog, with so many Full Partner Web Power for Business features and benefits to write about, I've decided to start a new series of blogs to tell you about each of them. Over the next few weeks, I'll be writing blogs about the features and benefits of using the Full Partner Web System to grow your Small Business So, in this blog article we're going to explore the Full Partner Content Management System-CMS Content Management System (CMS) - A Do-It-Yourself (no HTML knowledge or programming required) system that allows you to create, manage, add or delete photos, videos or multi-media files and fully integrate your website and blog content. Upload documents or video files for digital delivery, set-up products, keywords, prospect forms and much more. The Features of our Full Partner Web Content Management System (CMS) package include: You Can Manage Your: " Articles " Digital Downloads " Documents " D ...

Full Partner Ecommerce System and Shopping Cart Features and Benefits

webmaster@fullpartner.com (by Dave Westfall) — Wed, 22 Jul 2009 12:00:00 CST

As indicated in our last Blog, with so many Full Partner Web Power for Business features and benefits to write about, I've decided to start a new series of blogs to tell you about each of them. Over the next few weeks, I'll be writing blogs about the features and benefits of using the Full Partner Web System. So, in this blog article we're going to explore the Full Partner Ecommerce System. Ecommerce - Full product catalogs, shopping cart and checkout system. Multiple payment options including monthly subscriptions, order management, fulfillment, and inventory management. Integrated Merchant Account allows you to securely accept all major credit cards or other forms of payment including PayPal. With Full Partner's Ecommerce System, you can set-up your Online Store and offer an unlimited number of products or services for sale through a completely integrated shopping cart. The shopping cart connects to the Authorize.Net, Verisign (PayPal), Innovative (Intuit), Material Lo ...

Web Power for your Small Business from the feature rich Full Partner Web System

webmaster@fullpartner.com (by Dave Westfall) — Fri, 17 Jul 2009 12:00:00 CST

Web Power for Business! Are you looking for a powerful, fully integrated, robust eCommerce web system to accelerate your small business? FINALLY!! All the tools you need to: Market your products and events Increase your sales Manage your web site and blog And grow your business ... Is available in one easy, integrated, affordable, web-based package. Take a look at all of the features of the fully customizable Enterprise and very affordable Professional editions of the Full Partner Web System. Working with hundreds of clients over 8 years, Full Partner has built the most full-featured, fully integrated, powerful web system available today that is still affordable to small businesses of any size. Plus, Full Partner is constantly updating it to improve its function-ability and ease of use. Instead of piecing together many separate vendors' products (like email, shopping carts, event registration, customer databases, spreadsheets, websites and blogs) to market your products, ...

The Right Shopping Cart to grow your Small Business or Online Store

webmaster@fullpartner.com (by Dave Westfall) — Fri, 03 Jul 2009 12:00:00 CST

I recently read an interesting blog post about Picking the Right Shopping Cart for your Ecommerce website. The Ecommerce Know-How: Picking the Right Shopping Cart blog was posted on June 22, 2009 " by Armando Roggio in it he shared: "eight shopping cart "must haves" that I believe can help you select the proper ecommerce platform for your business and your marketing plan. If the (shopping) cart you're considering doesn't have these must-have features, keep looking." Please see his whole Picking the Right Shopping Cart blog at: http://www.practicalecommerce.com/articles/1156-Ecommerce-Know-How-Picking-the-Right-Shopping-Cart As an avid Ecommerce Shopping Cart User, I am pleased to report that my Full Partner Web System comes standard with a fully integrated shopping cart that has all 8 of the "must haves" identified in Armando's blog post: 1: Pick an SEO-friendly Cart- Search Engine Optimization strategies can be easily accomplished in the Full Partner Shopping Cart by defining the D ...

Does your Website Contact Form have Info Elasticity?

webmaster@fullpartner.com (by Dave Westfall) — Tue, 23 Jun 2009 12:00:00 CST

What is Info Elasticity? As a "closet economist" I've coined the term "Info Elasticity" to describe the inverse relationship between our Prospect Response Rates resulting from asking for too much information on our Website Contact Forms. The term "elasticity" comes from the study of microeconomics. The Economics Glossary gives the following definition for elasticity: "Elasticity is a measure of responsiveness. The responsiveness of behavior measured by variable Z to a change in environment variable Y is the change in Z observed in response to a change in Y. Specifically, this approximation is common: elasticity = (percentage change in Z) / (percentage change in Y)" Please don't worry if that definition went over your head. It does for most and I have a BS-Economics. The key thing to understand here is that we can use the concept of "elasticity" when we want to see how the relationship of one thing changes when we change something else. How does demand for goods or service change when ...

Graduation time does your website get a Passing Grade?

webmaster@fullpartner.com (by Dave Westfall) — Tue, 26 May 2009 12:00:00 CST

I've found that graduation time is a good period to sit down, evaluate and measure the marketing effectiveness of your business website. What letter grade would your small business website get? Would it be an A or an F? Or something in between? Do you remember "grading on the curve" from your high school report cards and courses? Well, in my opinion, you could use that same scale to evaluate the letter grade that your website should get for marketing effectiveness. Some website grading tools create scores that go up to 99, so those results could be scored on the same scale that we learned back in high school: 90-99 = A 80-89 = B 70-79 = C 60-69 = D < 60 = F Now, I know that there is some controversy out there in the blogsphere about whether or not website grades are a valid measurement tool or "crap". But for the purposes of this blog and from my personal experience as an Internet Marketing Consultant, they do appear to have at least some validity and provide a valuable guide to w ...