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Full Partner - Power Tools for Your Web Business

July 22, 2016 by Full Partner

Depositphotos_13898623_xs - Powerful Tools for Web BusinessFull Partner is a home grown, full service, on demand software as service website development and marketing company that allows you to run your entire business platform inside one powerful system.

Over the years Full Partner has come to specialize in more than just website development and hosting. With Events Registration, Online Learning Classrooms, E-Commerce, Blogging and Email Marketing fully integrated into an all-in-one database driven system that is tied directly into the heart of your website, you literally have access to the whole of your business world in one powerful interface.

Full Partner has been a pioneer in the software as service and customized website development field for almost 13 years and is constantly evolving and responding to the needs of the time. Almost daily more and more power and functionality are being built into the system for you to take advantage of. This ability to strive for more has kept the Full Partner system in the ranks as one of the top “all-in-one” web business solutions out on the market today.

Taking Action on Lead Generation

June 28, 2016 by Scott Hickey

Here is a quote from a great article that summarizes our goals for taking action on lead generation:

Taking Action on Lead Generation - Depositphotos_24891333_xs“Today’s marketing departments realize that their role has shifted from pushing a sales process to facilitating a buying process with the help of marketing automation platforms. In response, they’re taking a dramatically different approach to the way they cultivate and nurture leads before flagging them as ready for follow-up from Sales.

Educating Prospects Over Time

“The modern lead generation process begins much earlier in the buying cycle than it used to. Through social media and sharing, educational webinars, and search, marketers seek to be found wherever their prospective buyers may be looking for relevant information on the business challenges that the marketer’s solutions can solve. As a prospect engages with the organization, the education process can move into lead nurturing. By providing valuable content over time, the marketer will be able to remain top-of-mind and slowly educate the prospect on the key considerations for the purchase decision.

“At a certain point, the prospect’s online behavior – their digital body language – will indicate that they’re ready to engage with Sales in a later-stage discussion about purchasing. Marketers can identify this readiness through lead scoring, which matches the individual’s behavior to activities that are known to indicate buying intent. The resulting conversation with Sales will involve contracts, pricing, and service levels, and will rest on a foundation of buyer education that has been built in the earlier stages of the lead generation process.”

(source: http://www.eloqua.com/resources/best-practices/lead-generation.html)

So the goal is to provide good content that finds its way to people who are looking for what you have to offer. Then begin an interaction with these prospects, but initially it is not specifically related to making a sale. It’s about nurturing the prospect and bringing them along to the point where they are ready to consider a purchase. Because of all this, the first connection with these prospects probably won’t be a demo or a sales presentation. It will be the delivery of content, either online or live at webinars and seminars. You may end up with a large group of people who will never buy from you, but will follow you and gain great value from you for their businesses. They may end up referring many people to you, however, especially if they are involved in the industry as channels (integrators, consultants, marketers, etc.)

The upside to all this is that it’s affordable – just takes time, creative content work and consistency. You don’t have to spend a lot. The downside is that this is going to take time. It’s not designed to generate sales tomorrow. But it will build your community consistently and put you into a position for a stronger pipeline in the next few months.

Search Engine Optimization - How to Get Higher Search Results in Google

May 18, 2016 by Alesia Lloyd

How to Get Higher Search Results in Google

Did you know that Google search engines give the most weight to their search results ranking for your website based in large part on the amount of dynamic and relevant keyword rich content it can find on your site?Search Engine Optimization - How to Get Higher Search Results in Google - Depositphotos_10344369_xs.jpg

So what does Search Engine Optimization mean in today’s world?

Gone are the days of just hiring an SEO expert to add your search engine meta-tags and keywords to your pages and linking up to a few good sites and calling it a day. Although meta-tags and inbound and out bound linking are still important, now-a-days you are better off proving to Google that you actually have the knowledge and information on your website to back up your keyword claims.

Be an expert in your field and have the SEO keyword rich page content to back it up.

Think about it: Google is in the business of connecting web searchers with web content that is relevant to what they are looking for. If Google doesn’t don’t do a good job at this one thing, then they will lose business. And yes, although it’s a free service, don't be fooled—Google is very much a for-profit business! So if your meta-tags and keywords are not backed up by matching, dynamic, and relevant keyword rich page content, Google will not give your meta-tag claims very much weight in its search results—and it will leave your website in the dust.

So what should you do to get higher search results in Google?

You need to participate in the online information super highway. You can’t just be passive and put up a site add a few keywords and expect results or you’ll get passed up. You need to drive down that information super highway with some kind of fuel efficient hybrid-electric sports car! You need to create content regularly, optimize your existing content and keep your website up-to date with your valuable expertise, knowledge and offerings that are relevant to your website traffic.

Get higher search results in Google - Depositphotos_36287371_xs.jpg

How can Full Partner help with Search Engine Optimization?

One of the best ways to get search engine rich content is by blogging. Be sure you have your Full Partner Blog set up and fully turned on for SEO, and set your calendar to remind yourself to blog regularly—even once a month is better than not at all! See this article here for great information on how to optimize your blog posts for search engine ranking.

You can also create an article library, or create a number of meaningful landing pages that are tightly key-word focused and offer quality information directed specifically to one of your featured products or services.

Just keep it up! Prove to Google, and your website visitors, that you know your stuff and that the products and services you offer are backed up by your valuable experience and knowledge in your field.

Full Partner Magnetic Marketing is here to back you up.

The bottom line is that Google actually wants to match the web searcher with relevant informative content, but maybe you don’t have time to update your website. You are busy, you are probably managing your whole business, trying to spend time with your family, exercise, you name it—and then next thing you know at the end of the day, you barely find time to breath.

We can help. At Full Partner we have staff on board who are experts at marketing and content management and we can come up with a marketing package that can suit your specific needs.

How can Full Partner help with Search Engine Optimization - Depositphotos_12852575_xs

Give us a call and let us discuss your SEO needs and how we can help you build your Search Engine Ranking or

Using Hashtags with Twitter, Instagram and Facebook

January 7, 2016 by Renee Shannon

The world of Social Media is filled with #hashtags! Let’s explore some of the ways to use #hashtags correctly and effectively in your social media campaigns.

A Little History on Hashtags

Twitter originated hashtags as a way to organize content and tweets. It has expanded to organize Instagram posts and now Facebook has jumped on the hashtag wagon. Click on any #hastag you see and you can explore how they work in these social media environments.

How Do You Use Hashtags?

Hashtags are a way to start conversations around an important subject. It is important to use hashtags in a judicious way, with choice words that you use over and over again that you wish to drive information or traffic to a deeper audience base. Hashtag words and phrases that other thought leaders are using hashtags. This allows you to get the conversations going with other groups and connect your content with others that are interested in your hashtag copy.

Getting Started with Hashtags

The way to get started with hashtags is to start to click on the hashtags you see in Facebook and on Twitter. For example, when I click on #juicing in my Twitter account, I see all the posts ever posted on Juicing in Twitter. Same thing happens in Facebook. I see all the conversations and posts ever done on Juicing in Facebook.

Be Selective with your Hashtags!

The main advice I have learned is to be selective. Click on and search some keywords you suspect will be hot for your industry and then play with some hashtags and see what the posts look like. Check out hashtagifyme.me to start to search keywords you might think are relevant to see what conversations are trending.

Twitter is a world where posts are a max of 140 characters. This is something to keep in mind when you are hashtagging, those characters add up.

In our next blog we will discuss Branding and Twitter.

Using Hashtags with Twitter, Instagram and Facebook

January 7, 2016 by Renee Shannon

The world of Social Media is filled with #hashtags! Let’s explore some of the ways to use #hashtags correctly and effectively in your social media campaigns.

A Little History on Hashtags

Twitter originated hashtags as a way to organize content and tweets. It has expanded to organize Instagram posts and now Facebook has jumped on the hashtag wagon. Click on any #hastag you see and you can explore how they work in these social media environments.

How Do You Use Hashtags?

Hashtags are a way to start conversations around an important subject. It is important to use hashtags in a judicious way, with choice words that you use over and over again that you wish to drive information or traffic to a deeper audience base. Hashtag words and phrases that other thought leaders are using hashtags. This allows you to get the conversations going with other groups and connect your content with others that are interested in your hashtag copy.

Getting Started with Hashtags

The way to get started with hashtags is to start to click on the hashtags you see in Facebook and on Twitter. For example, when I click on #juicing in my Twitter account, I see all the posts ever posted on Juicing in Twitter. Same thing happens in Facebook. I see all the conversations and posts ever done on Juicing in Facebook.

Be Selective with your Hashtags!

The main advice I have learned is to be selective. Click on and search some keywords you suspect will be hot for your industry and then play with some hashtags and see what the posts look like. Check out hashtagifyme.me to start to search keywords you might think are relevant to see what conversations are trending.

Twitter is a world where posts are a max of 140 characters. This is something to keep in mind when you are hashtagging, those characters add up.

In our next blog we will discuss Branding and Twitter.

Using Hashtags with Twitter, Instagram and Facebook

January 7, 2015 by Renee Shannon

The world of Social Media is filled with #hashtags! Let’s explore some of the ways to use #hashtags correctly and effectively in your social media campaigns.

A Little History on Hashtags

Twitter originated hashtags as a way to organize content and tweets. It has expanded to organize Instagram posts and now Facebook has jumped on the hashtag wagon. Click on any #hastag you see and you can explore how they work in these social media environments.

How Do You Use Hashtags?

Hashtags are a way to start conversations around an important subject. It is important to use hashtags in a judicious way, with choice words that you use over and over again that you wish to drive information or traffic to a deeper audience base. Hashtag words and phrases that other thought leaders are using hashtags. This allows you to get the conversations going with other groups and connect your content with others that are interested in your hashtag copy.

Getting Started with Hashtags

The way to get started with hashtags is to start to click on the hashtags you see in Facebook and on Twitter. For example, when I click on #juicing in my Twitter account, I see all the posts ever posted on Juicing in Twitter. Same thing happens in Facebook. I see all the conversations and posts ever done on Juicing in Facebook.

Be Selective with your Hashtags!

The main advice I have learned is to be selective. Click on and search some keywords you suspect will be hot for your industry and then play with some hashtags and see what the posts look like. Check out hashtagifyme.me to start to search keywords you might think are relevant to see what conversations are trending.

Twitter is a world where posts are a max of 140 characters. This is something to keep in mind when you are hashtagging, those characters add up.

In our next blog we will discuss Branding and Twitter.

Interviews to Grow Your Prospect List

October 29, 2014 by Renee Shannon

Grow Your Prospect List - Depositphotos_35625999_s.jpgI get asked everyday by clients, “How do I blog to build my prospective customer list? I want to have a big list to market my services!”

There are many ways to do this, but today we are going to focus on creating dynamic content by interviewing customers, experts or thought leaders you already know.

Blogging can definitely give most of us writer’s block at one time or another. Interviews not only give you an opportunity to have blog seen by more people other than your own list, it gives you tons of great content!

Here are a few simple steps to take today to build your sales funnel full of great new leads!

  • Brainstorm relationships you already have.
    • Think of your best customers, your RAVING fans! These are folks that will be happy to talk to you and help you brag about your products or services.
    • Think of your mentors, teachers and coaches. These contacts are usually eager for opportunities to share who they are to a larger audience.
    • Think of Thought Leaders that you have made contact with in your industry. This can be a stretch, but reach out and see if you can form an alliance and interview them for your cause.
    • Get informed! Check out their website, their blog, and their social media accounts. See what they are up to, and what their audience likes and interests are.
      • If someone is “blog worthy” or “interview worthy” make sure you are subscribed to all their social media accounts, Facebook, LinkedIn, Twitter etc.
      • Comment on their posts and get involved in conversations they are currently having with their customers. Show you are genuinely interested in their business and what they are up to as well.

 

Now you are ready!

Once you have chosen who you are wishing to interview, and you have made your presence known in their Social Media world, it is time to make contact!

  • Ask to interview them for a blog feature
  • Give them an outline of questions they can have the opportunity to look over before the interview.
  • Think of alliance opportunities you can develop with this contact. Discuss and brainstorm where you would like this interview to take both of your audiences. For example:
    • Do you want to develop a webinar after the interview that you promote in the interview?
    • Do you have a referral program/affiliate program/partnering program. These are items to make sure you mention and include in your proposal.
    • Make sure your questions are relevant to what they are up to currently in their business.
      • i.e. research their current business and what they are offering, make reference to that in your questions. It is a way to show you are helping them by promoting what they are up to while they are helping you by their “celebrity” endorsement.
      • Don’t be shy! Tell them what you want them to mention or promote in your business! This is your opportunity not only to shine a light on them, but to have them shine a light right back on you!
      • Don’t forget to ask them to post the interview on their blog. You want to simply put a link to your website and a small reference to who you are. This allows your new visitors to link back to you and discover who you are.
      • Tell them how you will conduct the interview, i.e via SKYPE or a recorded conference call, or written form
      • Be sure no matter if they accept the interview or they reject it, thank them with a thank you note or a thoughtful gift.

Interviews to Grow Your Prospect List

October 29, 2014 by Renee Shannon

Grow Your Prospect List - Depositphotos_35625999_s.jpgI get asked everyday by clients, “How do I blog to build my prospective customer list? I want to have a big list to market my services!”

There are many ways to do this, but today we are going to focus on creating dynamic content by interviewing customers, experts or thought leaders you already know.

Blogging can definitely give most of us writer’s block at one time or another. Interviews not only give you an opportunity to have blog seen by more people other than your own list, it gives you tons of great content!

Here are a few simple steps to take today to build your sales funnel full of great new leads!

  • Brainstorm relationships you already have.
    • Think of your best customers, your RAVING fans! These are folks that will be happy to talk to you and help you brag about your products or services.
    • Think of your mentors, teachers and coaches. These contacts are usually eager for opportunities to share who they are to a larger audience.
    • Think of Thought Leaders that you have made contact with in your industry. This can be a stretch, but reach out and see if you can form an alliance and interview them for your cause.
    • Get informed! Check out their website, their blog, and their social media accounts. See what they are up to, and what their audience likes and interests are.
      • If someone is “blog worthy” or “interview worthy” make sure you are subscribed to all their social media accounts, Facebook, LinkedIn, Twitter etc.
      • Comment on their posts and get involved in conversations they are currently having with their customers. Show you are genuinely interested in their business and what they are up to as well.

 

Now you are ready!

Once you have chosen who you are wishing to interview, and you have made your presence known in their Social Media world, it is time to make contact!

  • Ask to interview them for a blog feature
  • Give them an outline of questions they can have the opportunity to look over before the interview.
  • Think of alliance opportunities you can develop with this contact. Discuss and brainstorm where you would like this interview to take both of your audiences. For example:
    • Do you want to develop a webinar after the interview that you promote in the interview?
    • Do you have a referral program/affiliate program/partnering program. These are items to make sure you mention and include in your proposal.
    • Make sure your questions are relevant to what they are up to currently in their business.
      • i.e. research their current business and what they are offering, make reference to that in your questions. It is a way to show you are helping them by promoting what they are up to while they are helping you by their “celebrity” endorsement.
      • Don’t be shy! Tell them what you want them to mention or promote in your business! This is your opportunity not only to shine a light on them, but to have them shine a light right back on you!
      • Don’t forget to ask them to post the interview on their blog. You want to simply put a link to your website and a small reference to who you are. This allows your new visitors to link back to you and discover who you are.
      • Tell them how you will conduct the interview, i.e via SKYPE or a recorded conference call, or written form
      • Be sure no matter if they accept the interview or they reject it, thank them with a thank you note or a thoughtful gift.
By Author
Full Partner
Scott Hickey
Alesia Lloyd
Renee Shannon
Renee Shannon and Alesia Lloyd
Lindsay Adams
Sallee Haerr
Dave Westfall
Ted Nevels
Sopan Greene
 
Recent Posts
Full Partner - Power Tools for Your Web Business...
Taking Action on Lead Generation...
Search Engine Optimization - How to Get Higher Search Results in Google...
Using Hashtags with Twitter, Instagram and Facebook...
Using Hashtags with Twitter, Instagram and Facebook...
Show Your Expertise by Blogging
Using Hashtags with Twitter, Instagram and Facebook...
Interviews to Grow Your Prospect List...
Interviews to Grow Your Prospect List...
 
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