The Value of Email Campaigns or Auto-Responders

Posted on February 10, 2008 Sallee Haerr

Are you missing out on sales because of poor follow-up? If you are not familiar with the concept of Auto-Responders and what they can do for your business, you are probably losing customers and prospects to other sites.

Email campaigns or auto-responders allow you to systematically and automatically follow up with an interested prospect. You can set up campaigns that respond with a sequential set of emails to your prospective customer.  Here's how they should work: Your prospect signs up on your website for a newsletter, or product info or some free item... whatever it is, they receive back a pre-written reply automatically. Then they receive follow-up emails automatically at intervals that you choose.

Such a system requires very little work to set up, and once it is in place, it keeps working continuously and is an effective way to keep your prospects interested and connected. You will always want to refer them back to something of interest on your website, so that they come back frequently. And if you offer them some free tips and great information, they will appreciate your thoughtfulness and be happy to come back and find out more of what you are offering.

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