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I recently read an interesting blog post about Picking the Right Shopping Cart for your Ecommerce website. The Ecommerce Know-How: Picking the Right Shopping Cart blog was posted on June 22, 2009 · by Armando Roggio in it he shared: "eight shopping cart "must haves" that I believe can help you select the proper ecommerce platform for your business and your marketing plan. If the (shopping) cart you're considering doesn't have these must-have features, keep looking." Please see his whole Picking the Right Shopping Cart blog at: http://www.practicalecommerce.com/articles/1156-Ecommerce-Know-How-Picking-the-Right-Shopping-Cart
As an avid Ecommerce Shopping Cart User, I am pleased to report that my Full Partner Web System comes standard with a fully integrated shopping cart that has all 8 of the "must haves" identified in Armando's blog post:
 1: Pick an SEO-friendly Cart- Search Engine Optimization strategies can be easily accomplished in the Full Partner Shopping Cart by defining the Description and Keywords for Product Metatags. Please see an example of the Full Partner Shopping Cart on my www.dewpointe.com website.
2: Coupon Code Support- The Full Partner Coupon Content Editor allows Users to offer a discount off the regular price of a Product, Event or Course. In fact, the Full Partner system offers three types of coupons: General, Specific and User based.
3: RSS Capability- In the Full Partner Web System you can use this popular image  to publish your Blogs, Pod casts and even upcoming Event subscription links on your website by just inserting this image into an article, then selecting it and inserting the hyperlink URL for the RSS feed.
4: Cross-selling Functionality- As shown in this excerpt from our Help System the Full Partner Web System supports the set up of Up-sells and Cross-sells to increase sales of products, events or courses:
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Up-selling is a sales technique, where the merchant attempts to have the consumer purchase more expensive items, upgrades, or other add-onsin an attempt to make a better sale. Up-selling usually involves marketing more profitable services or products, but up-selling can also be simply exposing the customer to other options he or she may not have considered previously. Up-selling may involve bundling discounts to make the up-sell item more attractive.
Cross-selling is the strategy of selling other products to a customer who has already purchased (or signaled their intention to purchase) a product from the merchant. Cross-selling is designed to increase the customer's reliance on the company and decrease the likelihood of the customer switching to a competitor. Cross-selling, like Up-selling, usually involves marketing more profitable services or products and may involve bundling discounts to make the cross-sell item more attractive.
Some believe that the proper use of Up-sells and Cross-sells can result in a 4 out of 10 success rate and correspondingly higher sales. Your Full Partner products, events and courses may be easily programmed to offer up-sells and cross-sells.
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5: Customer Reviews - Full Partner Web System allows you to harness the power of buyer recommendations to drive customers to your site and increase sales. Studies prove that buyer-generated reviews convert more shoppers and attract more new customers to your online store. Customer Reviews can be created to capture the reviewer's buying personality (affinity group) so that shoppers get advise from people just like them. This makes Customer Reviews the most personalized and relevant content you can place on your website. Please see the Club Store page at www.familyvaluescinema.com for an example of this Full Partner feature.
Plus you can harness the power of social network based shopping by adding Customer Reviews to your website. Setup is highly automated, simple and quick. You can create Review Templates that are custom-tailored to the product, event, course or subscription group to which they apply, so that the review content generated is most relevant.
6: Product Sharing and Recommendations - The Full Partner Product Editor allows you to create items that can be placed on your website (in Page Containers) and sold through the Shopping Cart system. The Display Methods for Products automatically create an "Add to Cart" button for each Item in the Product. Prices are automatically calculated based on the rules you establish. You can add pictures, descriptions and set items for Digital Delivery. The www.organicbug.com Full Partner website uses this feature extensively.
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7: Multiple Images, Image Zooming - The Full Partner Shopping Cart provides for 3 different Images and Image Zooming. www.organicbug.com uses the Full Partner Image features extensively. Click on this link to see an example of our Image Zooming displays.
8: Manage Campaign Landing Pages- As shown below in this excerpt from the Help Section, creating new (unlimited) Campaign Landing Pages is simple and easy using the Full Partner Content Management System-CMS
For example, I used the Full Partner Campaign Landing Page setup procedures extensively to create multiple Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Landing pages for www.integratedalliances.com.
Building a New Landing Page for Your Website
Includes instructions on how to:
- Create a new site model page
- Create/Import your landing page Article
- Create/Add a Sign up form - Prospect Data Form
- Add the Prospect Data Form to the page
- Add the Main Article to the Prospect Data Form Info Container
- Create/Add the Thank you Article to the Thank You Container in the Prospect Form.
- Create a PID code (Promotion ID code for sales tracking)
- Create a Virtual link (Tiny URL)
- Set up the Auto-Responder campaigns
Click on this link for more information on the features of the Full Partner Web System.
Dave Westfall is a Internet Marketing Consultant and Business Coach who provides solid advice and proven solutions that work to help you achieve your vision and goals. Dave was recently quoted in this Wall Street Journal New and Improved Small Business Turnaround Article.
Click on these links to follow Dave on Twitter or connect with him on Facebook or LinkedIn or for more information please visit Dave online .
All the best,
Dave Westfall, MBA
DewPointe Ventures LLC
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