Search Engine Optimization - Keywords

Posted on May 19, 2008 by Sallee Haerr

Are you effectively using Keywords to maximize the traffic to your site? According to www.networksolutions.com, "71% of consumers use a search engine to find Web sites." To be found by new customers, your Web site must first be found by search engines!

A free site that tracks the Google search-rankings of 1000 keywords is RankPulse:  www.rankpulse.com.

On RankPulse, you can do a search on the various keywords you use and see what the rankings are for sites using that keyword.  They have 10,000 active sites in their database and they update their lists every 24 hours.  You can click on a keyword and view a historical chart of the associated rankings. You can also bookmark their pages to monitor the rank changes.

Here are a couple of other tools you might find useful:

Keyword Suggestion Tool - type in your keyword, hit the Submit button and see the daily estimate of hits for similar words and phrases:  http://tools.seobook.com/keyword-tools/seobook/index.php

A similar tool can be found here: http://adlab.msn.com/Keyword-Group-Detection/Default.aspx

Google has a nifty traffic estimator based on keywords:  Here is the Google Traffic Estimator Tool:
https://adwords.google.com/select/TrafficEstimatorSandbox

You might also consider using a professional to get your rankings in the search engines up such as www.outoftheboxonline.com

You can also take advantage of search engines keywords if you want to target your advertising.  See the article: "Why Search is Such a Powerful Marketing Channel" at http://training.seobook.com/why-search-such-powerful-marketing-channel.

Maybe it is time to take a look at your keywords.  Your goal, of course, is to bring your own ranking up!

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