"In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines." Wikipedia. Wikipedia has a thorough discussion of landing pages.
"You’re about to launch a big online marketing campaign complete with media buys, search engine placement, banner ads and blog buzz. You’ve tested your creative and your clickthrough rate is strong. You know once you go live, tons of targeted traffic will be hitting your site..." Read more at the source: 11 Ways to Improve Landing Pages by Michael Nguyen. This is an excellent article with lots of tips for making your landing pages stronger.
Excerpted from the article Creating effective landing pages - optimization tips:
"Creating effective landing pages - optimization tips
"The basics of developing landing pages
There a few questions to ask yourself when creating a landing page:
- What are you offering?
- Who do you wish to appeal to?
- Why would they be interested in your offer?
- What do they need to do to participate/purchase?
"Write down all your ideas, make it as lengthy as you like. Then, bring it down to it's core elements, making it as motivating as possible without it being over-hyped.
"Think of your landing page as a summary of all the usual pages connected with the product/service you are offering. The goal of the landing page is to usually convert potential clients *quickly*, or to have them take some sort of action rapidly so you can follow up with them later." Read the full article here: "Creating effective landing pages - optimization tips"
More resources: Here are a couple of books on Landing Pages:
As part of the fully integrated services we provide our clients, Full Partner offers the ability to create any number of landing pages on your site.
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