Is your Small Business eCommerce System Killing Your Business?

Posted on May 31, 2010 by Dave Westfall

Yes, it could be killing your business, if your Small Business eCommerce System looks like this process map diagram that I put together for one of my clients:

                   

This is the kind of multi-vendor Internet Marketing model that I've found some my Social Media Optimization (SMO) clients using or attempting to create as their Small Business eCommerce System.  What we've found in my practice working with these patched together eCommerce systems is that it takes as much as 2-3 times the effort, requiring as many as 4 or 5 full or part-time people to maintain, just in an effort to produce some online sales.  Which means that the odds of success could be stacked against you...  For example; with a stand alone blog versus an integrated blog you potentially lose up to 90% of the visitor traffic that never get back to your main website...

Now, I understand why they use systems like this, because you have to know where your customers and sales are coming from.  As they say; "If you can't measure it, you can't manage it!" So, email marketing, opt-in squeeze pages, sales letters, landing pages, event management, affiliate tracking codes, auto responders, up-selling and cross-selling are all integral parts of a successful Internet Marketing campaign.

But, a recent Social Media Marketing study showed that 94% of coaches, consultants and other small businesses fail to generate sales from Internet Marketing or Social Networking websites... I'm seeing the same statistics in my Social Media and Internet Marketing practice.  I can understand that, especially if they are attempting to use and maintain this many separate disconnected systems.  So, dont' become "road kill" on the Information Super Highway!  All of that time and effort they are expending on building their Small Business eCommerce System is killing their business! 

That's why I use and recommend the seamless Full Partner Small Business eCommerce System to my Internet Marketing clients.  It's my secret time management weapon!  Using Full Partner, I know that 64% of my online sales come from my Social Media Viral Marketing efforts.  As shown in the diagram below, everything a Small Business needs to succeed in online marketing and more is contained in one robust cost effective Full Partner fully integrated website system that provides web power for business:

The fully integrated Full Partner system is quite a contrast to the multi-vendor model shown above and I've found that it requires a lot less time, cost and effort running my 4 websites using the Full Partner eCommerce system.

The Full Partner Web System has been developed to create and build powerful, fully integrated yet affordable Small Business eCommerce website solutions for its clients.  Full Partner has invested millions of dollars in this unique, proprietary system, with the purpose of “renting” its functionality to its clients at a very low cost, while providing a broad set of features and benefits usually reserved for expensive custom coded systems costing tens of thousands of dollars. Ask for your Free Demo.

Dave Westfall, MBA is Your Social Media Mentor and Internet Marketing Consultant who provides solid advice and proven solutions that work to help you grow your business.  Dave was recently quoted in the Wall Street Journal and uses his extensive business wisdom and knowledge to create winning Social Media Optimization (SMO) strategies and Viral Marketing campaigns for his clients.

Click on these links to follow Dave on Twitter or connect with him on Facebook, MySpace or LinkedIn. Or for more information please visit Dave online.

Warmest Regards,

Dave Westfall, MBA
www.Your-Social-Media-Mentor.com 
DewPointe Ventures LLC

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