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This Full Partner Customer Case Study is about www.integratedalliances.com. I recently had the pleasure of interviewing Mike O’Neil the visionary leader, Founder, CEO and President of Integrated Alliances. Mike is a Speaker, Trainer & Social Networking Expert and the World’s Most Experienced LinkedIn Trainer having trained over 4,000 Users. He has over 19,000 direct connections and ranks in the top 50 on LinkedIn Worldwide.
Mike O’Neil, 48, is an experienced Industrial Engineer, Sales Engineer and Applications Engineer. As the CEO of Integrated Alliances (IA) for the last 6 years he leads the strategic team delivering methodologies, strategies and training combining to bring Web 2.0 into the modern day business world for their clients. Integrated Alliances has been delivering client solutions since 2003, with almost 3 years of dedication to social media and LinkedIn. Mike speaks and offers training in technology, LinkedIn, recruiting, sales training and business networking. He is the author of a soon to be published book on using LinkedIn for Sales and Marketing.
Westfall: When did you start using the Full Partner System?
O’Neil: Integrated Alliances (IA) started using Full Partner’s eCommerce Content Management (eCMS) system in November 2007 in preparation for our Annual December Holiday Parties with 550+ attendees. We started out with a bang working on the registrations for our biggest networking event of the year. At the time because of our system limitations we were only able to do 4-5 live networking events and training workshops and 2-3 webinars a month. So, we phased in the migration to the Full Partner system starting with new Event Registrations first and then moved the Website and Email accounts over. We finished the migration by imported our membership/subscription data records and event registration databases into the Full Partner User CRM and Events databases.
Westfall: How did IA choose the Full Partner eCMS system?
O’Neil: I was originally introduced to Full Partner by one of their Sales staff, thru my Social Media activities. He came to one of our live Boulder, CO networking events in January 2007 then later attended LinkedIn Training sessions. Coincidently, Chip Lambert our Affiliate in Phoenix, AZ was also considering using the Full Partner eCMS system. So, thru a long series of events in October of 2007 I ended up attending a Full Partner demonstration hosted by one of our Marketing Consultants. After that demonstration, I immediately made the decision to move forward with converting our operations to the Full Partner System.
Westfall:Why did you choose Full Partner’s eCMS system?
O’Neil: Juggling all of the data imports/separate systems was frustrating and it was blocking IA’s growth.
So, I really liked the following Full Partner features and benefits:
- Full Integration of User CRM, Newsletter eMarketing, Event Registration and Website.
a. IA had over 2,000 .csv files and I was importing and exporting files everywhere.
b. It had become just too much to do our weekly IA newsletters the old way.
- Integrated solution allowed IA to ramp up selling Affiliates
a. Found out after selling Colorado Springs market that we had a “BIG training problem”
b. IA couldn’t scale the business with existing systems and grow our Affiliate base
c. IA needed to standardize operations- across everything, reporting, set-up, etc.
- Our research found only 3-4 companies that offered a fully integrated eCMS solution and the others were quite a bit more expensive.
- I liked that he could have a personal relationship with Scott Hickey, CEO and also that Full Partner was local Colorado company
- Scott and his team went way above and beyond the call of duty to help us launch the Full Partner System during our 2007 holiday party.
- On-Site Name tag printing being fully integrated, allowing IA to print badges on-site was huge.
- Customization of the Full Partner eCMS allowed for expansion of our Affiliates and Resellers.
Westfall:What were you using before you chose the Full Partner eCMS?
O’Neil: As shown above, the RegOnline (ROL) online event registration system spit out a PDF file that we could use to print our Avery Name Badges but it took 3 or 4 hours to produce the name badges. ROL only processed Visa and MasterCard credit cards so we had to have a manual Point Of Sale (POS) terminal for accepting American Express and Discover. So, IA had to have Two Merchant Accounts. This required that we cut off our online registrations at Noon and we had to hand write name badges on site and that didn’t look very professional with our 25%-50% walk-ins. I was juggling 2,000 .csv files, constantly importing and exporting them into different applications. Plus we were annoying our loyal customers because we used to repeatedly send the same messages to the same person 3 or 4 times. Now with Full Partner we only send it once.
Westfall: How are you using the Full Partner eCMS system?
O’Neil: As shown below, using the Full Partner system we’re able to grow our organization and offer 30-40 events, workshops and webinars a month now. Now we have Trainers and Resellers operating in 15 markets.
Westfall: What do you like about the Full Partner eCMS system?
O’Neil: I really like the full Integration, the logic of the system and especially that by using the event queries our website event listing displays are automatically updated. So, we don’t have to remember to manually change them like we used to have to in our old website system. I really like that Full Partner has an integrated Blog capability. We didn’t have one before. With the Full Partner system we could offer an Affiliate program that has generated additional revenue sources. I also like the digital delivery capability for our LinkedIn Profile guide and selling our pre-recorded webinars, training videos and other Products like my soon to be completed book.
Westfall: Is there anything else you want to say about the Full Partner system?
O’Neil: IA was looking for an Internet based Application Service Protocol (ASP) model that had no software CD’s to be installed, allowed for multiple users and having multiple windows open at the same time. I just recommended Full Partner to another large Social Media Consulting and Sales training company in Chicago. IA is headed toward a Distributed Model operating in multiple cities with our Authorized Reseller (Regional Executive Director) organization and we can get there with Full Partner.
You can reach Mike O’Neil at Integrated Alliances by email at: moneil@integratedalliances.com. Please view Mike’s LinkedIn profile at www.linkedin.com/in/mikeoneil.
Please share your thoughts or questions on this Full Partner Case Study by leaving a comment here or by sending a private email.
Dave Westfall is a Business Coach, Internet Marketing Consultant, Speaker and Trainer who provides solid advice and proven solutions that work. For more information or to follow or connect please visit Dave online .
All the best,
Dave Westfall, MBA
email: davewestfall@dewpointe.com
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