Full Partner CMS System Customer Case Study www.sallyterry.com

Posted on March 23, 2009 by Dave Westfall

This Full Partner Content Management System (CMS) Customer Case Study is about www.sallyterry.com.  I recently enjoyed interviewing Sally Terry of Sally Terry® LLC Brand Products.   Sally is an Internet Business Owner, Trainer and Machine Quilting Expert who travels internationally.  In my opinion, she is a 1 person marketing dynamo that ships her 16 products worldwide.   There is a lot more here than meets the eye.  Sally believes that we are all in the marketing business.

Sally is an avid reader with a life-long commitment to learning and in another life she loved to sail.   In addition to machine quilting, her passions now are marketing and poker.   She only lives about 10 miles from a Harrah’s casino on the Ohio River and practices Texas Holdem online for points.   Sally told me she is planning a trip to Las Vegas in the near future to “do some gambling”...  Oh, did I mention that in her “spare time” she helps other business owners to improve their marketing and quilting businesses.

Sally also offers Machine Quilting and Quilting Business Classes in a variety of ways:

• At her Paducah, Kentucky Studio
• Via Email and Digital Download
• Live On-Line or Webinar
• Private Coaching and Mentoring

As shown below, Sally also sells machine quilting templates, patterns and designs plus she is a published Author of several books.

Westfall:  When did you start using the Full Partner eCommerce Content Management System (eCMS)?

Terry:   In December 2007 after speaking with one of the Full Partner sales representatives I quickly made the decision to transfer over my “website skins” from Register.com.

Westfall:  How did you choose the Full Partner eCMS system?

Terry:  I was referred by Ari Galper a well known Author and Business Coach who is associated with www.unlockthegame.com and www.chatwise.com that was using a Full Partner system.  I felt certain that Ari wouldn’t have recommended the Full Partner eCMS solution to me if it didn’t work.  

Westfall:  Why did you choose Full Partner’s eCMS system?

Terry:   As you can see from the pictures on my website, I run a very visual business.  It is critical that my customers are able to see my quilt designs, patterns and templates before they buy.   So, I was looking for an affordable website solution that already has everything on it with tons of capabilities.   I wanted it all- Blog, Website, Catalog, Surveys, Email, and Autoresponders.  And I wanted to be able to “Do It Myself” and be able to change the content or pictures with no html programming or technical knowledge required.

Westfall:  What were you using before you chose the Full Partner eCMS?

Terry:   I was using a Register.com website but the eCommerce side was so bad, especially the pixel limitations on their postage stamp sized pictures.  It was excruciatingly painful for me and I had to look for an alternative.   I ended up paying for Register.com’s catalog product but never used it.   I did keep and still use Rick Raddatz’s Instant Teleseminar audio generator service and eBook generator tools.   I also kept Ari Galper’s Chatwise Instant Messaging service that I had been using and had Ted Nevels, Full Partner’s CTO add it to my new system as a Custom Plug in.

Westfall:  How are you using the Full Partner eCMS system?

Terry:   Well, I’m probably not using 50% of what’s there, but I am using the website, blog, event registration, email, subscription lists and customer relationship management (CRM) modules, plus the order management, reporting and shopping cart systems.   I love how the email designer walks you thru the process.   My orders show up now with email addresses and telephone numbers, allowing me to handle split tickets and ship internationally.   So, I really want for nothing, everything is so effortless and automatic and very affordable.  I’ve even recently added PayPal as a payment option.   I’m also planning to add the Affiliate marketing capability soon.  

Westfall:  What do you like about the Full Partner eCMS system?

Terry:  It is so much fun using the Full Partner system.  I “fell in love” with the eCommerce side of the Full Partner System during my online demo.   I really like all of the custom queries that I can set up for my Products and Buyers.    Plus with the Do It Myself Content Management System (CMS) I can put my personal marketing stamp on it.  The Full Partner System is fabulous; its mind blowing what you can do with it!  I was able to set my website up the way I wanted it.  Sallee Haerr and the rest of Full Partner’s design and support team did a great job helping me get there.

Westfall:  Is there anything else you want to say about the Full Partner system?

Terry:   Yes, I love how responsive the whole Full Partner team is.  That was a refreshing change from what I had been using.  Ted has been very helpful to me and very responsive to my phone calls and emails.   The Full Partner training that Sallee delivered using GoToMeeting was wonderful and unbelievable.   I especially like that Full Partner doesn’t have a “Gestapo-like” Receptionist acting as a gate keeper and that I can interact directly with their Tech Support team.   Finally, and most importantly, my business has doubled, maybe tripled, in the last year since switching to Full Partner and my Customers love it!!

You can reach Sally Terry by email at: sally@sallyterry.com or by visiting her website at www.sallyterry.com.

Please share your thoughts or questions on this Full Partner Case Study by leaving a comment here or by sending a private email.   Please click on this link for more information on the Full Partner eCommerce Content Management System.

All the best,

Dave Westfall, MBA
email:  davewestfall@dewpointe.com

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