From " Top Ten E-Commerce Mistakes" by Jeff Ropelato
" 1. Weak Site Design
The first thing a potential customer sees is your websites design. All the elements of your web site's design - navigational structure, product presentation, copy and testimonials, proof of security - all mix together to give your visitors an overall impression of your business.
2. Site Usability Inadequate
Make sure the sites purpose is clear. This means explaining what your site is about. Help the customers find what they need. This involves making everything obvious, ensuring that every link and tool is accessible on every page. Your customers should be able to see your best material right away.
3. Obstacles to Shopping
There are several reasons that customers will leave your site looking for another in a heartbeat. If you confuse them with your navigational structure, ask to many personal questions, make it difficult to order, credit card fears, download time, and most of all not having a professional trustworthy website feel.
4. No Marketing Plan
There are millions of websites out there, with millions of potential customers. What will you do to drive sales to your site? You need to have a good marketing strategy. Which should include search engine optimization; pay per clicks, pop-under's, banner ads, and affiliates just to name a few..."
Read the last 6 mistakes at source.
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