Values of the Wise

www.valuesofthewise.com

Another online business successfully started from the brainpower and experience of a great team of internet marketing specialists, based on the work of author and thought leader Jason Merchey. Full Partner was brought into this project to create the kind of marketing-driven site that web entrepreneurs dream about and after a year in action, the site attracts thousands of visitors. In addition to the standard Full Partner capabilities such as easy content management and smooth transaction handling, this project required the creation of a huge database of 13,000 quotations which visitors could  search via a complex search tool that allows the visitor to search by keyword, author, gender and ethnicity. The customizability of the Full Partner platform was used extensively here to create a tool that has become a search engine magnet for the site, and a first step towards drawing visitors into the ingenious Values of the Wise Assessment Tools and e-Coaching Program. Indeed, using Full Partner autoresponder technology and adding in a little custom functionality, the Values of the Wise team was able to create an e-Coaching series that was perfectly formatted to respond to their customers’ responses to an online questionnaire. The result: a money-making online vending machine that is limited only by the generation of traffic to the site. Today, Jason feels that many of his ideas would, like so many wonderful quotations that lie unused in dusty library books, have very limited usability if it weren’t for the expertise, flexibility, and willingness Full Partner brings to the table.