Web Marketing

The Full Partner Web System's Web Marketing facility puts powerful tools in your hands to promote your company's products and services over the Internet.

Email Marketing

Through careful use of outbound email marketing, you can effectively keep you customers and potential customers informed of your products, services, opportunities, promotions, specials, events, news and more.

• Create rich-text emails that look like web pages
• Broadcast the actual web pages of your site as emails. This can provide an automatic archiving of newsletters, because you first build the newsletter as a web site page. Using the same skills and content you've become familiar with while managing your web site, the newsletter is created and posted as a web page. After this is sent out as a newsletter, it remains on your web site to be referenced later.
• Develop email campaigns to your prospects, customers and partners.
• Set up "autoresponders" that automatically launch a custom-crafted email campaign to an individual user when that user does something specific on the site, such as buy a product, become a member, register for an event or sign up for a newsletter. These campaigns can be targeted directly to the product, event, newsletter or other item the user acted upon.
• Track responses to your email marketing efforts. See which of your customers received each email, when and if they clicked on the links in that email taking them back to your web site, then seeing if they proceeded to take some action on the site, such as signing up as a member or buying a product. This allows you to judge the success of each email campaign very precisely.
• Place coupons and ads on your web site, either for your services or for third party products and services. These coupons can be target to individual customers and even have specific time limits on them. If a user comes to your web site, for example, having clicked on a coupon-enabled link in an email you've sent, the system will determine if the coupon's time limit has not been passed. If the coupon is still valid, it will then determine if the user is due the discount and automatically applies it.

Contests & Promotions

Offer contests on your web site, encouraging users to visit your site over and over again. Contests can be run daily, weekly, monthly or on any other schedule you'd like, even automatically selecting the winner and informing them by email!

Contests can be used in conjunction with other web marketing tools such as email campaigns to drive additional traffic to your site.

Affiliate Programs

Full Partner makes it easy to create Affiliates for your company. Just by filling out an online form, people can become Affiliates for you and refer people to you, receiving a commission that you determine on any purchases made by those they refer. Once signed up, the Full Partner system will automatically generate link text complete with the Affiliate's ID number for them to place on their web sites and send out in emails. Learn more...

Search Engines & Pay-Per-Click Support

The Full Partner system includes tools needed to support best placement in search engine results, including custom metatags (both sitewide and per page) and fully qualified page URL's.

Pay-Per-Click systems such as Overture and Google Ads have become the fastest growing online advertising medium. Use Full Partner's dynamic content management facilities to craft custom landing pages for links from these ads, then use the Affiliate Program facility to individually track which clicks to your web site came from which ad. Full Partner can also give you expert advice in optimizing your ad program, including how to craft your web site for best results.