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Full Partner Integrated Stats combines spider and bot detection with detailed summary and trend reporting with nearly 100 report items to help businesses understand real traffic, improve the results of marketing campaigns, and better understand visitor habits. Users can filter report items, create custom report items, save reports as favorites for quick reference, and email reports on a regularly scheduled basis to a targeted audience.
As much as 15% of the traffic on larger sites—and up to 50% of the traffic on smaller sites—may be directly related to automated hits generated by spiders and bots as they index a Web site. Unlike many Web log analytics tools, Full Partner Integrated Stats separates real traffic from spider and bot traffic, providing companies with true Web site statistics that reflect actual customer behavior. Geographic report analysis and visitor mapping also allow businesses to identify demographical marketing opportunities. These detailed Web site statistics give companies the business intelligence they need to accurately identify trends, evaluate customer habits, and make effective marketing decisions.
The success or failure of a Web site is directly correlated to its search engine performance, and the ability to isolate and separate spider traffic gives organizations the power to see into search engine methods. With Full Partner Integrated Stats’ spider and bot detection, users create reports that effectively and accurately determine which Web site pages search engines are indexing and when. To aid SEO efforts, Full Partner Integrated Stats provides more than 20 report items to measure spider and bot activity patterns for improved performance on all major search engines, including Google, Yahoo!, Microsoft Live Search, and Ask.
With many Web log analytics products, reports only provide results from the moment the report is created. If the Web log analytics software is updated to include new features, those old reports don’t change. Full Partner Integrated Stats is unique because it has the ability to reanalyze the data in old reports if necessary, allowing companies to update old reports and reap more information from their Web site statistics.
Powerful enough to handle the requirements of large enterprises, yet cost-effective enough to remain accessible to individual Web site owners, Full Partner Integrated Stats helps companies learn more from their Web site statistics. With this premier Web log analytics tool, companies can delve deeper into their Web site statistics to find hidden patterns in data. Known as data mining, this process allows companies to recognize patterns of customer behavior and act on these findings, providing an opportunity to target marketing efforts and increase sales.
To reduce the complexity often associated with data mining, Full Partner Integrated Stats presents data mining in an intuitive question and answer format. For example, by asking the question, “What are the referrers of this file,” or “What sites were people on before they hit this file,” businesses can get the insight they need to evaluate the effectiveness of an online marketing or advertising campaign. Other data mining questions include:
- What is the daily activity that this file gets?
- Where did people who hit this file enter the site?
- How many times did people return to my site before hitting this file?
- What query strings were passed to this file?
- What are the top files requested by this IP address?
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