As indicated in our last Blog, with so many Full Partner Web Power for Business features and benefits to write about, I've decided to start a new series of blogs to tell you about each of them.  Over the next few weeks, I'll be writing blogs about the features and benefits of using the Full Partner Web System to grow your Small Business

So, in this blog article we're going to explore the Full Partner Customer Relationship Management (Intranet - CRM)

The Full Partner Web System provides a suite of web-based applications to address the internal needs of your organization.  Known as an "Intranet", this is a private area on the Internet you can use to share information, collaborate on activities and manage your customers, prospects and sales opportunties. 

Features of our Customer Relationship Management facility:

• Intranet-Customer Relationship Management (CRM) 
  • Users Contact Infomation
  • Prospects and Lead Sources
  • Companies Database
  • Manage your Sales Opportunities
• Online Calendar for managing your Appointments and Tasks
• Documents Management System in multiple formats
• Project Management System
• Task Manager to follow-up and keep notes on communications
• Issue Manager - for handling customer support trouble tickets and solutoin tracking
• Timeslips for hourly billing projects

With Full Partner you can quickly deploy a centralized information solution for your organization.  Access it any time of day from anywhere in the world using our fully integrated SaaS- Software as a Service system.

Benefits: What do all of those Full Partner CRM Web Power for Business features mean for you?   Well, to sum it up-- You get More for Less... The Full Partner Customer Relationship Management System will help you manage your Prospects, Customers, Affiliates, Members, Calendars, Projects, Tasks, plus Hourly Billings and accelerate your business to the next level.  In many cases our Client's have experienced a quantum leap in revenue while spending less time managing all of their back office functions so you can do what you do best.

The Full Partner Web System has been developed to create and build powerful, fully integrated yet affordable Small Business eCommerce website solutions for its clients.  Full Partner has invested millions of dollars in this unique, proprietary system, with the purpose of “renting” its functionality to its clients at a very low cost, while providing a broad set of features and benefits usually reserved for expensive custom coded systems costing tens of thousands of dollars.  Ask for your Free Demo.

Dave Westfall is a Internet Marketing eBusiness Consultant and Small Business Coach who provides solid advice and proven solutions that work to help you grow your business.  Dave was recently quoted in this Wall Street Journal New and Improved Small Business Turnaround Article.  

Click on these links to follow Dave on Twitter or connect with him on Facebook, MySpace or LinkedIn.   Or for more information please visit Dave online . 

All the best,

Dave Westfall, MBA
DewPointe Ventures LLC

Categories: eCommerce
Tags: calendar  |  CRM  |  marketing  |  prospects

As indicated in our last Blog, with so many Full Partner Web Power for Business features and benefits to write about, I've decided to start a new series of blogs to tell you about each of them.  Over the next few weeks, I'll be writing blogs about the features and benefits of using the Full Partner Web System to grow your Small Business

So, in this blog article we're going to explore the Full Partner Content Management System-CMS

	Content Management System (CMS) - A Do-It-Yourself (no HTML knowledge or programming required) system that allows you to create, manage, add or delete photos, videos or multi-media files and fully integrate your website and blog content.  Upload documents or video files for digital delivery, set-up products, keywords, prospect forms and much more.

Benefits: What do all of those Full Partner CMS Web Power for Business features mean for you?   Well, to sum it up-- You get More for Less... The Full Partner Content Management System will help you set up an online store or website or blog and accelerate your business to the next level.  In many cases our Client's have experienced a quantum leap in revenue while spending less time managing all of their back office functions so you can do what you do best.

The Full Partner Web System has been developed to create and build powerful, fully integrated yet affordable Small Business eCommerce website solutions for its clients.  Full Partner has invested millions of dollars in this unique, proprietary system, with the purpose of “renting” its functionality to its clients at a very low cost, while providing a broad set of features and benefits usually reserved for expensive custom coded systems costing tens of thousands of dollars.  Ask for your Free Demo.

Dave Westfall is a Internet Marketing eBusiness Consultant and Online Small Business Coach who provides solid advice and proven solutions that work to help you grow your business.  Dave was recently quoted in this Wall Street Journal New and Improved Small Business Turnaround Article.  

Click on these links to follow Dave on Twitter or connect with him on Facebook, MySpace or LinkedIn.   Or for more information please visit Dave online . 

All the best,

Dave Westfall, MBA
DewPointe Ventures LLC

Categories: eCommerce
Tags: CMS  |  content management  |  multi-media

As indicated in our last Blog, with so many Full Partner Web Power for Business features and benefits to write about, I've decided to start a new series of blogs to tell you about each of them.  Over the next few weeks, I'll be writing blogs about the features and benefits of using the Full Partner Web System.

So, in this blog article we're going to explore the Full Partner Ecommerce System.

Ecommerce - Full product catalogs, shopping cart and checkout system.  Multiple payment options including monthly subscriptions, order management, fulfillment, and inventory management.  Integrated Merchant Account allows you to securely accept all major credit cards or other forms of payment including PayPal.

With Full Partner's Ecommerce System, you can set-up your Online Store and offer an unlimited number of products or services for sale through a completely integrated shopping cart.  The shopping cart connects to the Authorize.Net, Verisign (PayPal), Innovative (Intuit), Material Logic, PROTX, RealEx, Trust Commerce, 2Checkout Merchant Account payment gateway systems to instantly accept credit and debit cards online in a safe, secure (SSL) protected environment.

The features of the Full Partner Web System Ecommerce package include:

• Fully integrated with your website - allowing you to sell Products, Services, Events and Courses

  	You Can Manage Your:
  		•  Products  •  Orders  •  Event Registrations  •  Inventory  •  Electronic Coupons  •  Affiliate Program  •  Reports

• QuickBooks™ Accounting Export
• Site Administrator access from anywhere in the world to
  • Process transactions
  • Monitor sales
  • Process order fulfillment
• Unlimited products - build a professional catalog with pictures, views, ingredient tables, and more.
• Accept all major credit cards, plus e-check is available too
• Installment payments and recurring payments - fully under your control
• Automatic Email receipt to your customer that you can fully control and design
• Automatic Email notification to your order fulfillment department
• Fully integrated with the Email Autoresponder and Email Broadcast System
• Fully integrated with Website Affiliate and Affiliate Marketing Packages
• Easily import and export data for integration with fulfillment houses or inventory reports
• Fully customizable shipping methods, by item, weight, price, or flat rate or choose UPS Online Tools, UPS Rates, FedEx Rates, USPS Rates
• Tax tables for sales tax by state and city rates, customized for any purpose or use the comprehensive database
• Coupons and gift certificates
• Cross-sell and Up-sell tracking

What do all of those Full Partner Ecommerce Web Power for Business features mean for you?   Well, to sum it up-- You get More for Less... The Full Partner Ecommerce System will help you set up an online store and accelerate your business to the next level.  In many cases our Client's have experienced a quantum leap in revenue while spending less time managing all of their back office functions so you can do what you do best.

The Full Partner Web System has been developed to create and build powerful, fully integrated eCommerce web sites for its clients.  Full Partner has invested millions of dollars in this unique, proprietary system, with the purpose of “renting” its functionality to its clients at a very low cost, while providing a broad set of features and benefits usually reserved for expensive custom coded systems costing tens of thousands of dollars.  Ask for your Free Demo.

Dave Westfall is a Internet Marketing eBusiness Consultant and Online Small Business Coach who provides solid advice and proven solutions that work to help you grow your business.  Dave was recently quoted in this Wall Street Journal New and Improved Small Business Turnaround Article.  

Click on these links to follow Dave on Twitter or connect with him on Facebook, MySpace or LinkedIn.   Or for more information please visit Dave online . 

All the best,

Dave Westfall, MBA
DewPointe Ventures LLC

Categories: eCommerce
Tags: affiliates  |  coupon  |  cross-sell  |  ecommerce  |  shopping cart  |  up-sell

Web Power for Business!

Are you looking for a powerful, fully integrated, robust eCommerce web system to accelerate your small business? 

FINALLY!!  All the tools you need to:

• Market your products & events
• Increase your sales
• Manage your web site and blog 
• And grow your business

... Is available in one easy, integrated, affordable, web-based package.

Take a look at all of the features of the fully customizable Enterprise and very affordable Professional editions of the Full Partner Web System.

Working with hundreds of clients over 8 years, Full Partner has built the most full-featured, fully integrated, powerful web system available today that is still affordable to small businesses of any size.  Plus, Full Partner is constantly updating it to improve its function-ability and ease of use.  Instead of piecing together many separate vendors' products (like email, shopping carts, event registration, customer databases, spreadsheets, websites and blogs) to market your products, increase your sales, manage your web presence and grow your business, the Full Partner Web System combines them all into a single, streamlined system.  So, every one of the Full Partner Web System modules is built on a powerful relational database to seamlessly interface with each other.

The Full Partner Web System has been developed to create and build powerful, fully integrated eCommerce web sites for its clients.  Full Partner has invested millions of dollars in this unique, proprietary system, with the purpose of “renting” its functionality to its clients at a very low cost, while providing a broad set of features and benefits usually reserved for expensive custom coded systems costing tens of thousands of dollars. 

With so many Full Partner Web Power features and benefits for Small Business to write about, I've decided to start a new series of blogs to tell you about each of them.  So, over the next few weeks, I'll be writing blogs about these features and benefits of using the Full Partner Web System:

Ecommerce System

Content Management System (CMS)

Customer Relationship Managment (Intranet - CRM)

Email Marketing System

Affiliate Marketing Package

Event Registration and Management System

Website and Blog Hosting

Communities and Membership Websites 

Help & Training Section

But for those Type-A personalities out there who "just can't wait to know more".... You can click on each Full Partner Web System Feature topic to learn more about them right now...

Dave Westfall is a Internet Marketing eBusiness Consultant and Online Small Business Coach who provides solid advice and proven solutions that work to help you grow your business.  Dave was recently quoted in this Wall Street Journal New and Improved Small Business Turnaround Article.  

Click on these links to follow Dave on Twitter or connect with him on Facebook, MySpace or LinkedIn.   Or for more information please visit Dave online . 

All the best,

Dave Westfall, MBA
DewPointe Ventures LLC

Categories: eCommerce
Tags: blogs  |  CMS  |  content management  |  CRM  |  ecommerce  |  fully integrated

I recently read an interesting blog post about Picking the Right Shopping Cart for your Ecommerce website.  The Ecommerce Know-How: Picking the Right Shopping Cart blog was posted on June 22, 2009 · by Armando Roggio  in it he shared:  "eight shopping cart "must haves" that I believe can help you select the proper ecommerce platform for your business and your marketing plan.  If the (shopping) cart you're considering doesn't have these must-have features, keep looking."   Please see his whole Picking the Right Shopping Cart blog at: http://www.practicalecommerce.com/articles/1156-Ecommerce-Know-How-Picking-the-Right-Shopping-Cart 

As an avid Ecommerce Shopping Cart User, I am pleased to report that my Full Partner Web System comes standard with a fully integrated shopping cart that has all 8 of the "must haves" identified in Armando's blog post:

1: Pick an SEO-friendly Cart- Search Engine Optimization strategies can be easily accomplished in the Full Partner Shopping Cart by defining the Description and Keywords for Product Metatags.  Please see an example of the Full Partner Shopping Cart on my www.dewpointe.com website.

2: Coupon Code Support- The Full Partner Coupon Content Editor allows Users to offer a discount off the regular price of a Product, Event or Course. In fact, the Full Partner system offers three types of coupons: General, Specific and User based.

3: RSS Capability- In the Full Partner Web System you can use this popular image  to publish your Blogs, Pod casts and even upcoming Event subscription links on your website by just inserting this image into an article, then selecting it and inserting the hyperlink URL for the RSS feed.
 
4: Cross-selling Functionality- As shown in this excerpt from our Help System the Full Partner Web System supports the set up of Up-sells and Cross-sells to increase sales of products, events or courses: 

5: Customer Reviews - Full Partner Web System allows you to harness the power of buyer recommendations to drive customers to your site and increase sales. Studies prove that buyer-generated reviews convert more shoppers and attract more new customers to your online store. Customer Reviews can be created to capture the reviewer's buying personality (affinity group) so that shoppers get advise from people just like them. This makes Customer Reviews the most personalized and relevant content you can place on your website.  Please see the Club Store page at www.familyvaluescinema.com for an example of this Full Partner feature.

Plus you can harness the power of social network based shopping by adding Customer Reviews to your website. Setup is highly automated, simple and quick. You can create Review Templates that are custom-tailored to the product, event, course or subscription group to which they apply, so that the review content generated is most relevant.

6: Product Sharing and Recommendations  - The Full Partner Product Editor allows you to create items that can be placed on your website (in Page Containers) and sold through the Shopping Cart system.  The Display Methods for Products automatically create an "Add to Cart" button for each Item in the Product. Prices are automatically calculated based on the rules you establish.  You can add pictures, descriptions and set items for Digital Delivery.  The www.organicbug.com Full Partner website uses this feature extensively.





.
7: Multiple Images, Image Zooming - The Full Partner Shopping Cart provides for 3 different Images and Image Zooming.  www.organicbug.com  uses the Full Partner Image features extensively.  Click on this link to see an example of our Image Zooming displays.

8: Manage Campaign Landing Pages-   As shown below in this excerpt from the Help Section, creating new (unlimited) Campaign Landing Pages is simple and easy using the Full Partner Content Management System-CMS
For example, I used the Full Partner Campaign Landing Page setup procedures extensively to create multiple Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Landing pages for www.integratedalliances.com.

Building a New Landing Page for Your Website

Includes instructions on how to:

• Create a new site model page
• Create/Import your landing page Article
• Create/Add a Sign up form - Prospect Data Form
• Add the Prospect Data Form to the page
• Add the Main Article to the Prospect Data Form Info Container
• Create/Add the Thank you Article to the Thank You Container in the Prospect Form.
• Create a PID code (Promotion ID code for sales tracking)
• Create a Virtual link (Tiny URL)
• Set up the Auto-Responder campaigns   

Click on this link for more information on the features of the Full Partner Web System.

Dave Westfall is a Internet Marketing Consultant and Business Coach who provides solid advice and proven solutions that work to help you achieve your vision and goals.  Dave was recently quoted in this Wall Street Journal New and Improved Small Business Turnaround Article.  

Click on these links to follow Dave on Twitter or connect with him on Facebook or LinkedIn or for more information please visit Dave online . 

All the best,

Dave Westfall, MBA
DewPointe Ventures LLC

Categories: eCommerce
Tags: coupon  |  cross-sell  |  customer reviews  |  ecommerce  |  SEO  |  shopping cart  |  up-sell

What is Info Elasticity? As a "closet economist" I've coined the term "Info Elasticity" to describe the inverse relationship between our Prospect Response Rates resulting from asking for too much information on our Website Contact Forms.

The term "elasticity" comes from the study of microeconomics. The Economics Glossary gives the following definition for elasticity:  "Elasticity is a measure of responsiveness. The responsiveness of behavior measured by variable Z to a change in environment variable Y is the change in Z observed in response to a change in Y.  Specifically, this approximation is common:  elasticity = (percentage change in Z) / (percentage change in Y)"

Please don't worry if that definition went over your head. It does for most and I have a BS-Economics.  The key thing to understand here is that we can use the concept of "elasticity" when we want to see how the relationship of one thing changes when we change something else. How does demand for goods or service change when we change its price?  How does the demand for goods or services change when the price of a substitute changes?  How does our contact form response rate change when we ask for more or less information?  These are the types of questions that "elasticity" can help us answer. 

What is the objective of your Contact Form? From my experience, the objective of a Contact Form should be to get the Website Visitor or Web Surfer to "raise their hands" and say they are interested in knowing more about your products or services. 

Asking for the minimum information you need is a courtesy to prospects and in my opinion can significantly increase your response rate.  Long, complex forms or requests for large amounts of detail or sensitive information could put off potential responses (forever).  In addition to first and last name, the most important information to request is telephone number and or e-mail address, either piece of info gives you a way to contact the website visitor and start a relationship.

I strongly recommend that you don't ask for more than the basic information unless you need it.  In some cases you may need to know a little more information to provide better service such as a position title or website address.  However, my experience, common sense, and now privacy laws suggest that you should avoid asking for sensitive information like income, social security numbers, or credit card numbers, unless absolutely needed, to prevent scams or the potential for identity theft.  I know from my own website interactions that I am resistant to provide information that I don't feel is needed or warranted.

So, I believe that a response or contact us form is simply a starting point to build a customer relationship. A customer may just ask a question, for a free white paper or to subscribe to your newsletter, but that request gives you the opportunity to open a dialog, gather further information, and build a detailed customer profile as a basis for future marketing campaigns.  I've found that to be successful online you must have a Customer Relationship Management (CRM) like Full Partner's system in place to ensure that the prospect’s initial request is developed into a customer relationship.

Can LESS be MORE? Yes, from my experience, "Info Elasticity" simply means: The more information we ask for; the less our response rate. I have seen many cases where asking for too much information significantly reduced the response rate and conversely asking for less information actually increased the Contact Form response rate.  For example, in the Mortgage Broker Lead industry when we asked for too much info or if the form was not easy to use the "Info Elasticity" kicked in and the response rate when down.  So, we tested forms until we reached a happy medium that produced a high volume of mortgage rate quotes while still capturing the minimum consumer information.   Recently, in another example, I recommended that an Internet Marketing Client reduce the information that they were asking for on their Contact Form by 66%, to just the basics, and their monthly Prospect Response Rate when up 400%. 

 Dave Westfall is a Internet Marketing Consultant and Business Coach who provides solid advice and proven solutions that work to help you achieve your vision and goals.  Dave was recently quoted in this Wall Street Journal New and Improved Small Business Turnaround Article.  

Click on these links to follow Dave on Twitter or connect with him on Facebook or LinkedIn or for more information please visit Dave online . 

All the best,

Dave Westfall, MBA
DewPointe Ventures LLC

Categories: eCommerce
Tags: marketing  |  prospects

I've found that graduation time is a good period to sit down, evaluate and measure the marketing effectiveness of your business website.  What letter grade would your small business website get?  Would it be an A or an F?  Or something in between?

Do you remember "grading on the curve" from your high school report cards and courses?  Well, in my opinion, you could use that same scale to evaluate the letter grade that your website should get for marketing effectiveness.  Some website grading tools create scores that go up to 99, so those results could be scored on the same scale that we learned back in high school:

90-99 = A
80-89 = B
70-79 = C
60-69 = D
< 60   = F

Now, I know that there is some controversy out there in the blogsphere about whether or not website grades are a valid measurement tool or "crap".   But for the purposes of this blog and from my personal experience as an Internet Marketing Consultant, they do appear to have at least some validity and provide a valuable guide to what needs to be fixed on your website to improve its marketing effectiveness. 

After all, why do you have a website?  Isn't it to generate traffic, leads or sales for your business and to help you make money?  Maybe it is like the vast majority, could be as high as 99% of all websites, because they don't get a passing grade on marketing effectiveness or page rank.  As you've probably heard, if your website doesn't show up on page one of a Search Engine Results Page (SERP), then the majority of web surfers will never find you.

Now, I'm not talking about how "pretty" your website looks or if it has a "flash intro".  Yes, those things could be important too.  Or could they be "part of the problem"?  I'm talking about marketing RESULTS!  But here's the question we're asking you to consider in this blog:  Is my website a lean, mean, lead generating machine?   

In Ajay Prasad's When Should You Fire Your Website Designer article posted in the www.SiteProNews.com  newsletter over the weekend, he says:  "Always Remember Your Website is your Marketing Machine

It is all about driving people to your website. This is more than "being found" for the right search terms. This is about having a comprehensive strategy that links your offline and online marketíng together to create leverage for your business and to get maximum results.

You need to be sure your online partner can:
    • Create a site that entices visitors to convert from information seekers to paying customers
    • Generate a stream of online and offline leads
    • Show you what functions of your business can be automated to save you dollars...and put those savíngs to good use...getting more customers 
    • Show you the secrets of capturing information and how to utilize it for easy access and follow up 
    • Show you how to make more sales with your existing customers
    • Help you set up marketing campaigns that get real results and build customer loyalty
    • Help you use marketing with email ethically and effectively

Seriously, if your web designer/dungeon master/graphic Zulu cannot do ALL of these things and more, FIRE them now. You are wasting time and money. And time is often worth more than money."

In my opinion just as importantly, if your website can't do all of these things for you; then isn't it time to FIRE your "starter" business website and upgrade to an affordable Small Business eCommerce website solution that can?

Using website grading tools, I've been able to help my Internet Marketing customers improve their website grade from an F to an A (from <60 to 96.8 in one case) and significantly increase their website lead generation traffic by 4X to 10X and its marketing effectiveness.

Over the next month I'm offering a series of workshops and webinars that will help you improve your website grade and marketing effectiveness:
1. Using Social Media for Better Marketing and Publicity Workshop May 29th 1-5pm MDT Denver
2. Does Your Website Get a Passing Grade? Webinar June 4th Noon Eastern
3. Turn your Website into a Lead Generating Machine Webinar June 18th Noon Eastern 

Please click on this link to ask for your FREE website grade.

Dave Westfall is a Internet Marketing Consultant and Business Coach who provides solid advice and proven solutions that work to help you achieve your vision and goals.  Dave was recently quoted in this Wall Street Journal New and Improved Small Business Turnaround Article.  

Click on these links to follow Dave on Twitter or connect with him on Facebook or LinkedIn or for more information please visit Dave online .   

All the best,

Dave Westfall, MBA
DewPointe Ventures LLC

Categories: eCommerce
Tags: blogs  |  design  |  marketing

Content Management Systems (CMS) are all the rage in web site development circles these days and there are several good reasons why.  But very few of them are affordable yet full integrated with all the bells and whistles that you'll eventually need to run your eCommerce business.  For Small Business web site owners with eCommerce needs, a fully integrated Full Partner CMS solution will put control of the web site back into your hands so that you don't get nickel and dimed anymore.  The best part is that you don't need to know anything about HTML programming or Cascading Style Sheets (CSS) to do it all yourself.  Anyone can add or edit pages on their web site, post new blogs, upload photos or video clips, create professional looking newsletters and email eMarketing campaigns, update your built-in Customer Relationship Management (CRM) database plus manage your Affiliates, Members or Prospects and handle all aspects of your Products or running an Event.  Here are some of the advantages of an affordable Small Business eCommerce CMS web site solution from Full Partner:

• There's nothing to install or lose. Your Full Partner CMS web site model is installed on our secure web servers. On your computer all you need is a web browser like Internet Explorer or FireFox and the admin password to login.
• Updates are immediate. In the old non-CMS model, you probably sent a list of updates to your web developer and waited for them to squeeze youin and then send you a bill. With the Full Partner CMS you can make the changes instantly yourself at no cost.
• Easy to maintain consistent look and feel. A Full Partner CMS separates the dynamic content areas of the web site that will change on each page from the static areas like the navigation, header and footer that should stay the same.So updating your content doesn't break your web site layout or impact your look and feel.
• Search Engine Optimization (SEO). A good CMS like Full Partner's does most of the heavy-lifting of optimizing your web site for you. Search engine friendly page names (URLs) and HTML happen behind the scenes or can be customized. The built in Full Partner blog is another powerful SEO feature that means all of that visitor traffic comes directly to your web site where they can buy something from you and prevents traffic leakage to a blog hosting company like WordPress and Blogger.
• Schedule your blogs and web page content. One of the neatest features of a Full Partner CMS is that you can write a blog article today or create a new web page for an advertising campaignand set it to post at some point in the future. So you can put together several blogs or new pages for the web site in one sitting and schedule them to trickle out while you're on vacation or working on another project.
• Make your web site sticky. "Sticky" is an important buzzword in the Internet world. It just means you're giving people a reason to come back to your web site and stay longer (sticky eyeballs) when they do.
• Put bait on your hook. Search engines love the Full Partner CMS that comes with a built in blog and the tools to update your content to keep it fresh and relevant. It lets you put "bait" on your hook so that you can reel in visitors and effortlessly convert them to customers.
• All the bells and whistles you'll ever need. A Full Partner CMS comes with all the functionality built-in that you'll probably ever need to run a robust eCommerce web site for your small business. Even if you don't need all of the "big boys" built-in functionality for managing Affiliates, Members and Events, right now, it will be there when you do need it at no additional cost or time and effort to learn a new system.
  
  Please share your thoughts or questions on this blog by leaving a comment here or by sending a private email.   Please click on this link for more information on the Full Partner eCommerce Content Management System.

  Dave Westfall is a Business Coach, Internet Marketing Consultant, Speaker and Trainer who provides solid advice and proven solutions that work to help you grow and transition your business.  For more information on him please visit Dave online . 

  All the best,

  Dave Westfall, MBA
  email:  davewestfall@dewpointe.com
  
  Please visit one or more of our "DewPointe Ventures" websites at:  
  Dave Westfall Coaching 
  Business Coaching Corner (BCC) Blog
  RENT an MBA
  My Appointment Setter
  One Stop Estate Liquidation Services
  SocialNetomics  

Categories: eBusiness  |  Internet Marketing  |  eCommerce
Tags: CMS  |  content management  |  ecommerce  |  SEO

This Full Partner Content Management System (CMS) Customer Case Study is about www.sallyterry.com.  I recently enjoyed interviewing Sally Terry of Sally Terry® LLC Brand Products.   Sally is an Internet Business Owner, Trainer and Machine Quilting Expert who travels internationally.  In my opinion, she is a 1 person marketing dynamo that ships her 16 products worldwide.   There is a lot more here than meets the eye.  Sally believes that we are all in the marketing business.

Sally is an avid reader with a life-long commitment to learning and in another life she loved to sail.   In addition to machine quilting, her passions now are marketing and poker.   She only lives about 10 miles from a Harrah’s casino on the Ohio River and practices Texas Holdem online for points.   Sally told me she is planning a trip to Las Vegas in the near future to “do some gambling”...  Oh, did I mention that in her “spare time” she helps other business owners to improve their marketing and quilting businesses.

Sally also offers Machine Quilting and Quilting Business Classes in a variety of ways:

• At her Paducah, Kentucky Studio
• Via Email and Digital Download
• Live On-Line or Webinar
• Private Coaching and Mentoring

As shown below, Sally also sells machine quilting templates, patterns and designs plus she is a published Author of several books.

Westfall:  When did you start using the Full Partner eCommerce Content Management System (eCMS)?

Terry:   In December 2007 after speaking with one of the Full Partner sales representatives I quickly made the decision to transfer over my “website skins” from Register.com.

Westfall:  How did you choose the Full Partner eCMS system?

Terry:  I was referred by Ari Galper a well known Author and Business Coach who is associated with www.unlockthegame.com and www.chatwise.com that was using a Full Partner system.  I felt certain that Ari wouldn’t have recommended the Full Partner eCMS solution to me if it didn’t work.  

Westfall:  Why did you choose Full Partner’s eCMS system?

Terry:   As you can see from the pictures on my website, I run a very visual business.  It is critical that my customers are able to see my quilt designs, patterns and templates before they buy.   So, I was looking for an affordable website solution that already has everything on it with tons of capabilities.   I wanted it all- Blog, Website, Catalog, Surveys, Email, and Autoresponders.  And I wanted to be able to “Do It Myself” and be able to change the content or pictures with no html programming or technical knowledge required.

Westfall:  What were you using before you chose the Full Partner eCMS?

Terry:   I was using a Register.com website but the eCommerce side was so bad, especially the pixel limitations on their postage stamp sized pictures.  It was excruciatingly painful for me and I had to look for an alternative.   I ended up paying for Register.com’s catalog product but never used it.   I did keep and still use Rick Raddatz’s Instant Teleseminar audio generator service and eBook generator tools.   I also kept Ari Galper’s Chatwise Instant Messaging service that I had been using and had Ted Nevels, Full Partner’s CTO add it to my new system as a Custom Plug in.

Westfall:  How are you using the Full Partner eCMS system?

Terry:   Well, I’m probably not using 50% of what’s there, but I am using the website, blog, event registration, email, subscription lists and customer relationship management (CRM) modules, plus the order management, reporting and shopping cart systems.   I love how the email designer walks you thru the process.   My orders show up now with email addresses and telephone numbers, allowing me to handle split tickets and ship internationally.   So, I really want for nothing, everything is so effortless and automatic and very affordable.  I’ve even recently added PayPal as a payment option.   I’m also planning to add the Affiliate marketing capability soon.  

Westfall:  What do you like about the Full Partner eCMS system?

Terry:  It is so much fun using the Full Partner system.  I “fell in love” with the eCommerce side of the Full Partner System during my online demo.   I really like all of the custom queries that I can set up for my Products and Buyers.    Plus with the Do It Myself Content Management System (CMS) I can put my personal marketing stamp on it.  The Full Partner System is fabulous; its mind blowing what you can do with it!  I was able to set my website up the way I wanted it.  Sallee Haerr and the rest of Full Partner’s design and support team did a great job helping me get there.

Westfall:  Is there anything else you want to say about the Full Partner system?

Terry:   Yes, I love how responsive the whole Full Partner team is.  That was a refreshing change from what I had been using.  Ted has been very helpful to me and very responsive to my phone calls and emails.   The Full Partner training that Sallee delivered using GoToMeeting was wonderful and unbelievable.   I especially like that Full Partner doesn’t have a “Gestapo-like” Receptionist acting as a gate keeper and that I can interact directly with their Tech Support team.   Finally, and most importantly, my business has doubled, maybe tripled, in the last year since switching to Full Partner and my Customers love it!!

You can reach Sally Terry by email at: sally@sallyterry.com or by visiting her website at www.sallyterry.com.

Please share your thoughts or questions on this Full Partner Case Study by leaving a comment here or by sending a private email.   Please click on this link for more information on the Full Partner eCommerce Content Management System.

All the best,

Dave Westfall, MBA
email:  davewestfall@dewpointe.com

Categories: eCommerce
Tags: case study  |  chat  |  ecommerce  |  marketing

This Full Partner Customer Case Study is about www.integratedalliances.com.  I recently had the pleasure of interviewing Mike O’Neil the visionary leader, Founder, CEO and President of Integrated Alliances.   Mike is a Speaker, Trainer & Social Networking Expert and the World’s Most Experienced LinkedIn Trainer having trained over 4,000 Users.  He has over 19,000 direct connections and ranks in the top 50 on LinkedIn Worldwide.

Mike O’Neil, 48, is an experienced Industrial Engineer, Sales Engineer and Applications Engineer.  As the CEO of Integrated Alliances (IA) for the last 6 years he leads the strategic team delivering methodologies, strategies and training combining to bring Web 2.0 into the modern day business world for their clients. Integrated Alliances has been delivering client solutions since 2003, with almost 3 years of dedication to social media and LinkedIn.  Mike speaks and offers training in technology, LinkedIn, recruiting, sales training and business networking.  He is the author of a soon to be published book on using LinkedIn for Sales and Marketing.

Westfall:  When did you start using the Full Partner System?
O’Neil:  Integrated Alliances (IA) started using Full Partner’s eCommerce Content Management (eCMS) system in November 2007 in preparation for our Annual December Holiday Parties with 550+ attendees.  We started out with a bang working on the registrations for our biggest networking event of the year.   At the time because of our system limitations we were only able to do 4-5 live networking events and training workshops and 2-3 webinars a month.  So, we phased in the migration to the Full Partner system starting with new Event Registrations first and then moved the Website and Email accounts over.   We finished the migration by imported our membership/subscription data records and event registration databases into the Full Partner User CRM and Events databases.

Westfall: How did IA choose the Full Partner eCMS system?
O’Neil: I was originally introduced to Full Partner by one of their Sales staff, thru my Social Media activities.  He came to one of our live Boulder, CO networking events in January 2007 then later attended LinkedIn Training sessions.   Coincidently, Chip Lambert our Affiliate in Phoenix, AZ was also considering using the Full Partner eCMS system.  So, thru a long series of events in October of 2007 I ended up attending a Full Partner demonstration hosted by one of our Marketing Consultants.   After that demonstration, I immediately made the decision to move forward with converting our operations to the Full Partner System.

Westfall:Why did you choose Full Partner’s eCMS system?
O’Neil:  Juggling all of the data imports/separate systems was frustrating and it was blocking IA’s growth.

So, I really liked the following Full Partner features and benefits:

1. Full Integration of User CRM, Newsletter eMarketing, Event Registration and Website. 
       a.  IA had over 2,000 .csv files and I was importing and exporting files everywhere.
       b.   It had become just too much to do our weekly IA newsletters the old way.
2. Integrated solution allowed IA to ramp up selling Affiliates
       a.   Found out after selling Colorado Springs market that we had a “BIG training problem”
       b.   IA couldn’t scale the business with existing systems and grow our Affiliate base
       c.   IA needed to standardize operations- across everything, reporting, set-up, etc.
3. Our research found only 3-4 companies that offered a fully integrated eCMS solution and the others were quite a bit more expensive.
4. I liked that he could have a personal relationship with Scott Hickey, CEO and also that Full Partner was local Colorado company
5. Scott and his team went way above and beyond the call of duty to help us launch the Full Partner System during our 2007 holiday party.
6. On-Site Name tag printing being fully integrated, allowing IA to print badges on-site was huge.
7. Customization of the Full Partner eCMS allowed for expansion of our Affiliates and Resellers.

Westfall:What were you using before you chose the Full Partner eCMS?

O’Neil:  As shown above, the RegOnline (ROL) online event registration system spit out a PDF file that we could use to print our Avery Name Badges but it took 3 or 4 hours to produce the name badges. ROL only processed Visa and MasterCard credit cards so we had to have a manual Point Of Sale (POS) terminal for accepting American Express and Discover.  So, IA had to have Two Merchant Accounts.  This required that we cut off our online registrations at Noon and we had to hand write name badges on site and that didn’t look very professional with our 25%-50% walk-ins.  I was juggling 2,000 .csv files, constantly importing and exporting them into different applications.   Plus we were annoying our loyal customers because we used to repeatedly send the same messages to the same person 3 or 4 times.  Now with Full Partner we only send it once.

Westfall:  How are you using the Full Partner eCMS system?
O’Neil:   As shown below, using the Full Partner system we’re able to grow our organization and offer 30-40 events, workshops and webinars a month now.   Now we have Trainers and Resellers operating in 15 markets.

Westfall:  What do you like about the Full Partner eCMS system?
O’Neil:   I really like the full Integration, the logic of the system and especially that by using the event queries our website event listing displays are automatically updated.  So, we don’t have to remember to manually change them like we used to have to in our old website system.   I really like that Full Partner has an integrated Blog capability.  We didn’t have one before.   With the Full Partner system we could offer an Affiliate program that has generated additional revenue sources.  I also like the digital delivery capability for our LinkedIn Profile guide and selling our pre-recorded webinars, training videos and other Products like my soon to be completed book.

Westfall:  Is there anything else you want to say about the Full Partner system?
O’Neil:  IA was looking for an Internet based Application Service Protocol (ASP) model that had no software CD’s to be installed, allowed for multiple users and having multiple windows open at the same time.   I just recommended Full Partner to another large Social Media Consulting and Sales training company in Chicago.  IA is headed toward a Distributed Model operating in multiple cities with our Authorized Reseller (Regional Executive Director) organization and we can get there with Full Partner.

You can reach Mike O’Neil at Integrated Alliances by email at: moneil@integratedalliances.com. Please view Mike’s LinkedIn profile at www.linkedin.com/in/mikeoneil.

Please share your thoughts or questions on this Full Partner Case Study by leaving a comment here or by sending a private email. 

Dave Westfall is a Business Coach, Internet Marketing Consultant, Speaker and Trainer who provides solid advice and proven solutions that work.  For more information or to follow or connect please visit Dave online . 

All the best,

Dave Westfall, MBA
email:  davewestfall@dewpointe.com

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Categories: eCommerce
Tags: case study  |  social networking

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